THE MOSCOW LEG OF THE LADA SPORT ROSNEFT TEAM'S RUSSIAN SERIES OF CIRCUIT RACES

A very driven summer! 01

A large-scale project for LADA

In late August 2021, we joined the hosts of one of the largest motorsport events, the Russian Series of circuit races, on the Moscow Raceway track. Just look at Lada Sport ROSNEFT's branded tent! We really wanted it to become the main attraction point of the fan zone, so this is where we brought together all of the most amazing stuff:

racing simulators
mini hockey
a lounge zone with race streams
entertainers with countless activities to offer
a unique photo zone
body art
branded prizes
drum sticks, the essential attributes of any sports competition!

And finally, a test drive and a special program in cozy VIP boxes.

The event culminated with a giveaway of the LADA Granta Drive Active car!

We would like to thank LADA for the trust put in us, the pilots for their professionalism, the audience for the emotions, and the project team for the limitless opportunities provided.

The project team included:

Alexander Zyunov, Customer Representative
Maria Borzenkova, Project Supervisor
Ivan Popov and Olga Dyachkova, Project Managers
Alexandra Rogova, Production Manager