We decided to go beyond the brief's constraints and refresh the event that the customer had been holding for several years.
And it worked!Our efforts resulted in SUB ZERO EXPERIENCE, a vibrant and unforgettable project.
Snow, ice, frost, low friction coefficients — Cordiant can brave the most extreme tire operating conditions.
We held the Cordiant Sub Zero federal roadshow from February to May 2020.
It was a series of events that we grouped under a single sub-brand..We designed a special logo and identified elements that accentuated the product's unique features, and then off we went.
11 cities around Russia, more than 880 participants, Cordiant tires, and Russian frosts: when mixed together, these ingredients brewed into the best show ever, celebrating the superpower of Cordiant tires and our team's skill in organizing large-scale auto events!
Project team:Alexander Eryomin, Customer Representative
Yulia Katalkina, Project Supervisor
Vitaly Malov and Xenia Skopintseva, Concept
Ivan Popov, Project Manager
Tatyana Moskalenko, Logistics